Accounting News and Notes

www.LinkedIn.com…Taking Professional Marketing to the Internet

There’s Face Book for social networking for those wanting to meet those with similar interest. For professionals who are looking to network with those in business to whom they may network, find lost business acquaintances and to spread your area of experience and broaden you networking horizon there is LinkedIn. There on your site you may list information about your past experiences, network with others, present information and ways of people to contact you. I have found the site personally very easy to use and a great way to get re-acquainted with those to who you might not have spoken to for decades. LinkedIn can be viewed at www.LinkedIn.com and allows users to provide links to viewers of your business’s web site or blog as well as to write and review articles about a host of varied business issues.

At present business owners and those in the business world are allowed a free listing in their network for which I have already personally seen the capacity to increase networking exposure both locally, nationally, and abroad. Professional services, for example, have historically been an industry which has been most often served by those within your home town or geographic area. However, as the Internet and technologically continue to shrink our world networking tools such as Linked In can help all business’s increase their marketing visibility nation and world-wide. Check out LinkedIn today and feel free to visit my own site there at  http://www.linkedin.com/myprofile?goback=%2Ehom                         to get a feel of the information you may be inclined to include.

Written by John Dillard CPA of His CPA at 770 814 9304 and visit www.HisCPA.com  At His CPA we march to the beat of a higher drummer where we put the “Golden Rule” to work each and every day by “Serving Him by Serving You…One Tax Return at a Time.” We advise clients on: IRS representation, Offer in Compromise, Incorporation in GA, Corporate and Personal Income Tax Returns, Part-time CFO, Virtual Controller, Business Planning, Payroll Administration, Bookkeeping.

We serve clients that are located in Atlanta GA, Gwinnett County, North Fulton County, DeKalb County, Hall County, Clayton County, Cobb County, Forsyth County, Hart County, Jefferson County, Duluth, Alpharetta, Johns Creek, Lawrenceville, Milton, Norcross, Snellville, Roswell, Buford, Cumming, Grayson, Hartwell, Suwanee, Sugar Hill, Loganville, Lilburn, Dunwoody, Gainesville, Decatur, and Beyond

Starting ones business in a recession. Buying a second home during a housing downturn and investing in the stock market for the five years after 9/11 though the market had consistently bad news. Good decisions are always good decisions regardless of what is happening around you. A good investment will remain a good investment (of course, that is relative to other investments) regardless of whether the market is up or down. Going out on your own and starting your new business is never out of style. Sure it is easier when the market is up and the economy is strong but regardless of ones environment the “cream will always rise to the top”. Trued and tried marketing techniques may be more difficult to successfully implement than in a down market but a wise and ardent business owner’s savvy will always serve one well. One thing I have learned is that we all cannot do it alone. To learn more about selling in a down economy I suggest visiting http://www.gwinnettnetwork.com/ArticleSellingInADownEconomy.htm there you will become aware/reminded of what to do and how to never give up. Though we should always be aware when our efforts are futile, many times our very success lies just beyond our reach waiting for our very best efforts to reach the awaiting prize.

As well as learning how to sell in a down economy is to learn the art of sales itself. Selling is a lot like a game of golf, it is one that you can never master and what works in one place or situation is bound and even likely not to work in another. One of the best recaps of the many varied tips of learning how to grow your business can be found at

http://www.gwinnettnetwork.com/Archived%20Articles.htm Honing up on your sales skill will help you survive and even thrive in any economy.