Accounting News and Notes

Gwinnett CPA on Marketing to Gwinnett Business Owners: Networking Times Two 

Networking to Gain Exposure for Your Gwinnett Based Business 

Marketing is for the faint hearted or for those who are ready to stay the course. Whether you are brand new in your business or have been in business for decades, those who chose to not focus or strategic marketing efforts are doomed to fail Below is a recent note I received to explore co-marketing efforts.

Thanks for the email. A colleague of mine and I are planning a major push into the small businesses of the Gwinnett Chamber Business’s for 2010 as we both have experiences and relationships with the chamber staff and businesses. We are both very experienced in retirement plans for small businesses and are planning to leverage this as a major theme. To that end we have been meeting this fall with the various retirement plan providers in the industry and some active money managers. We have secured a list of small businesses with retirement plans in the county. Do you see any way your services and ours can be combined to pursue these small businesses in this county and would you be interested in working with us if you have some ideas? Let me know.  

I have found the Internet to be a sound ally and friend in penetrating the marketplace. For example I just did a search on the Internet using the key words “Atlanta IRS Representation.” Of the thirteen top listings His CPA PC was all but four of them. By using the power of computers and their willingness to work around the clock, you can look to options to leverage your efforts locally, in the U.S. , and throughout the world. However often “pressing the flesh” as they say and being active in the community might be a better or perhaps an additional way to promote integrity into the business community where you both work and live. It was to this end that I drafted the below response to the above inquiry received.

If I were to suggest my inclusion to would be an add on to what you are presently looking to do. I would be more than willing to offer a free on obligation evaluation to business owners whom I believe would find the insight informative, thought provoking, and tax saving. Too frequently I see returns where tax preparers did the return rather than someone who strives to evaluate a return from an owner’s perspective while addressing both short and the long-term goals of investing and retirement planning. 

Running a business is not for the meek or heart or ill advised and having a CPA who is well versed as a Chief Financial Officer and do much to influence operating results, assist in job costing, standardized reporting, hiring, compensation agreements for key personnel and substantive advice for business owners on the wide host of business issues facing them daily.  

John Dillard is an Christian Speaker/Author and Certified Public Accountant in Duluth, GA. To See how he takes Christ along with him to work visit http://www.hiscpa.com/ and for his latest book Overcoming Life’s 9/11’s: Job’s Journey and a Voice of One: Nehemiah’s Prayer visit http://www.john-dillard.com/ or call John Dillard CPA today at 770.814.9304 (All Rights Reserved) Dare to Attempt Something so Great for the Kingdom of God that it is doomed to failure, lest Christ be in it!  

 We advise clients on: IRS representation, Offer in Compromise, Tax Problems, Incorporation in Georgia, Corporate and Personal Income Tax Returns, Part-time CFO, Virtual Controller, Business Planning, Offer in Compromise, Back Taxes, Bookkeeping.

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